There are some ads you look at and go “Damn, that’s brilliant. I wish I’d come up with that.” Then there are ads you look at and go “Seriously?! What was that person/people/company thinking?! I bet someone got fired after that..” I’m talking about the ads that are offensive, that might not necessarily be offensive to you particularly but will obviously offend a good portion of the people on this planet. Like this spot for Hyundai’s water emissions car where the man is trying to commit suicide. I’m sorry, who put that through past the brainstorm, let alone the drawing board.
I also found this one for WWF where it appears we’re competing over what US tragedies have devastated us more.
Good luck trying to disown them.