I had a call the other day with a potential client, where I used the words “wordmark” and “logo”. As a designer, we all know that these are 2 different things and we can define each one separately. As a client, not so much. After a short period of time discussing it, he let me know he was currently googling the difference because he didn’t know what I was talking about.
We sometimes assume that others know what we know. Not everything of course because well, we all know how “not smart” some clients are. For example, we all know not to assume that a client knows the difference between an image on their computer screen and an image that can be printed or the difference between a image pulled from facebook verses the original image. See the first and last pictures on “What Not to Say to a Graphic Designer”.
It’s all design speak, right..? And how we see things as designers. Like when you (the client) wants to be trendy *designers across the world shiver*. Trendy is not a good thing; trendy is ‘a dirty word in the design world, referring to a solution that appeals to the short-lasting whims of society. The opposite of timeless.’ We want timeless
And then there are the things that our clients say that they hope is covering up what they really mean. For example, “I showed this to my (insert important person in client’s life) and he/she said…”. Which we all know means “I don’t like the concept, but would rather attribute the criticism to someone else, so you don’t think I’m the one who thinks this is shit.”
We’ve all heard them all… and this person put together a dictionary of them some really funny ones. Its a little lengthy but its definitely a good read if you have some time.