I had a call the other day with a potential client, where I used the words “wordmark” and “logo”. As a designer, we all know that these are 2 different things and we can define each one separately. As a client, not so much. After a short period of time discussing it, he let me know he was currently googling the difference because he didn’t know what I was talking about.
We sometimes assume that others know what we know. Not everything of course because well, we all know how “not smart” some clients are. For example, we all know not to assume that a client knows the difference between an image on their computer screen and an image that can be printed or the difference between a image pulled from facebook verses the original image. See the first and last pictures on “What Not to Say to a Graphic Designer”.
It’s all design speak, right..? And how we see things as designers. Like when you (the client) wants to be trendy *designers across the world shiver*. Trendy is not a good thing; trendy is ‘a dirty word in the design world, referring to a solution that appeals to the short-lasting whims of society. The opposite of timeless.’ We want timeless
And then there are the things that our clients say that they hope is covering up what they really mean. For example, “I showed this to my (insert important person in client’s life) and he/she said…”. Which we all know means “I don’t like the concept, but would rather attribute the criticism to someone else, so you don’t think I’m the one who thinks this is shit.”
We’ve all heard them all… and this person put together a dictionary of them some really funny ones. Its a little lengthy but its definitely a good read if you have some time.
The Urban Dictionary of Design Slang
Happy Free Font Friday… Have at it!
Luthier – Designed by Adrià Gómez
Rusta – Designed by Fontfabric
A personal project by zerouno design.
“In all these years (more than 10 now!) I’ve collected, in a series of post-it on my desk, all phrases that customers are saying and we (frustrated designers) hate to hear.” – ZeroUno
Check out the full project here and buy the t-shirts here. =)
Guilty of 1, 2, 3, 7, 8 and 9. How about you?
How Adobe Illustrator changed graphic design….
I learned a lot in school about how things used to be done and how difficult and time consuming setting type was, doing comps, etc. All hail the computer!
Happy Halloween and happy Friday!
And I’m bringing it back, happy Free Font Friday!
Bebas Neue – Original Designed by Ryoichi Tsunekawa, Dharma Type Foundry
Canter – Designed by Christopher J. Lee, New York, USA
Ostrich Sans – Designed by Tyler Finck
Homizio Nova – Designed by Álvaro Thomáz
Simplifica – Designed by KAIWA
And one for the holiday… not totally creeptacular halloween but those fonts are never actually designed well…
Ravenscroft – Designed by Justin Callaghan
Find more free fonts here. Enjoy!
I’ve been crazy busy recently so, sorry I haven’t posted anything in a while..
I’ve been doing some freelance work; wedding invitations, websites.. But I also just updated my own website, www.sarapom.com. So go check it out! To go with the freelance theme, check out this infographic on how to make it as a freelancer..
Online dating is no longer just for humans.. Check out Aura Seltzer, Maryland College Institute of Art’s MFA student’s thesis project, “The Type Connection”.
Type Connection by Aura Seltzer
On September 21, 2013 my beautiful cousin, Jennifer got married at Font Hill Castle in Doylestown, PA.
Photography by Emad Hasan
I was not only lucky enough to share in her special day by being there to see her and her husband, Sean get married but I also got to help do her invitations and other pieces for the wedding. Here is some of the work I did:
At the wedding:
The beautiful couple
Congratulations Jennifer and Sean!
And because I had some extra invitations to cut up and experiment with, I crafted this for their first christmas together. A great and EASY keepsake.
- I bought glass ornament balls at Michaels. I think I bought a pack of 6 for like $5. I couldn’t find anywhere that sold individual glass balls (only plastic- Michaels does sell individual plastic if thats what you want, I preferred the glass) so I figured I could save them for the next wedding..
- I cut each line of type from the invitation into its own strip first, and then cut strips out of the remaining invitation area- all various thicknesses. Jenn’s invitation also used a red envelope to hold the 3 pieces so I cut up some of that to throw in some color.
- Roll each strip around a pencil (you can experiment rolling a few strips at a time, so it doesn’t take so long) and hold for however long it takes to hold the curl. Because of the weight of her invitation paper, I only had to hold the strips around the pencil for a few seconds for the curls to hold, you’ll need to experiment. Do all your curling first.
- Once all the pieces are curled, take the top off the ornament and start fitting pieces into the ball. This is kind of a guessing game. You want to try and shove the type strips to the outside so they are more visible (I happen to get very lucky and a lot of the words are perfectly placed.) You can use a pencil- not the point side 😉 to move around some of the strips but its a little hard to control.
- Once you have all the strips in, do any adjusting you need and you’re set to go.
A great gift for any newlywed couple!